Loyalty & CRM Manager

Loyalty & CRM Manager - Shape the future of customer engagement at Crown Paints

At Crown Paints, customer relationships are at the heart of everything we do.

We are now at a pivotal point in how we engage, reward and retain our customers, and this role will play a key part in shaping what comes next.  This exciting new opportunity within our customer marketing team, offers an experienced candidate the chance to take ownership of our loyalty and CRM strategy and build it into a true commercial growth driver for our business. You will define the vision, put the right foundations in place, and progressively evolve our approach into a more meaningful and personalised programme for our customers.

If you’re someone who thrives in a in a fast paced environment in a hands on role, enjoys building from the ground up, and wants to see the direct impact of your work, this is a fantastic opportunity to make a real mark.

What you’ll be doing:

Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
Building the foundations for a more data-led, insight-driven approach to customer engagement
Developing and launching initiatives that drive retention, frequency and lifetime value
Working cross-functionally to embed CRM and loyalty into the wider customer and brand experience
Evolving tools, processes and capabilities over time to unlock greater personalisation and automation

What we’re looking for:

Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
A hands-on mindset — comfortable building, testing and improving as you go
Strong understanding of how CRM and loyalty can drive measurable business impact
Ability to work cross-functionally and bring others on the journey
A balance of strategic thinking and practical delivery

Why this role?

This is an opportunity to take something with strong potential and turn it into a meaningful, revenue-driving capability, with real ownership and visibility across the business.